Advanced Brand Safety

Protect your brand from toxic content and
endorse the highest quality information online

Protect yourself and your clients

Trustium detects misinformation, controversy and other forms of toxic content, allowing Brands to avoid embarrassing exposures.  With our protection, brands can use programmatic advertising with the confidence of direct publisher relationships.

Trustium TearSheet™

for Advertisers and Ad Agencies

• Know your brand’s exposure for every campaign
• Track every URL where your ad is displayed
• Get a score for every URL based on credibility, toxicity, sentiment, and bias
• Inform your Ad Exchanges of brand risk and negotiate for protection strategies


Trustium BrandSafe™

for DSPs and Ad Networks

• Target content based on “Toxicity” score
• Provide content risk an auction bid criteria
• Expand inventory of trusted pages
• Increase margins for high-quality content
• Makes programmatic campaigns as safe and more affordable than direct campaigns


How it works

Trustium uses Artificial Intelligence to evaluate every page on it’s own merits and does not whitelist or blacklist sites. Our rating system is based on the attributes of the content and tells you how likely an article is to be non-credible, emotional, biased, or otherwise toxic so you can avoid placing your advertisements next to incompatible content.  We skip keyword matching and instead use AI to determine the potential toxicity level for each page, enabling a much more nuanced evaluation, and giving far better results.


Credibility Indicators

We analyze each article using a battery of credibility indicators and distinguish news articles from opinon, satire,  conspiracy theories, extreme views, and more.

Artificial & Human Intelligence

Our Machine Learning engine is continuously improving through user feedback that is vetted by content experts.

Trustium’s Categories and Indicators

Incentivize Quality

We allow advertisers to target high-quality content which creates a business model that rewards publishers for good work.  This feedback loop increases advertising inventory for DSPs and ad exchanges

Objective, independent, transparent

Trustium is a startup based in the United States. We are self-funded and transparent about our team, our values, our mission and funding sources. We are not affiliated with any news organization, political party or corporate interest.

Sign Up For Our Free Pilot

It’s simple, fast and free to try Trustium for your next ad campaign and determine your brand exposure. Why put your brand at risk any longer!