BrandSafe APIs extend your ad auction system to enable content toxicity ratings as bid modifiers.
We operate on a revenue sharing model, so there’s no risk to get started!
INCREASE HIGH QUALITY INVENTORY
Both Advertisers and Ad Exchanges/DSPs benefit from a larger set of pages that are verified brand safe. Larger inventories increase the distribution potential for campaigns, especially compared to direct publisher relationships.
As advertising dollars migrate to higher quality programmatic content, publishers focus more on generating brand safe pages, creating a virtuous cycle.
Research shows that content viewers deem high quality has longer dwell times and higher touch rates. With Trustium BrandSafe, Advertisers can raise their bids for this quality content and simultaneously avoid the toxic content. With more demand for the higher quality content, margins for exchanges go up!
INTEGRATES DIRECTLY WITH AD AUCTION SYSTEMS
Ad Exchanges and DSPs use Trustium APIs to create high value brand-safe programmatic advertising products for their most discriminating clients. Our APIs are designed to be as simple and quick, with sub 10ms response times guaranteed.
PROGRAMMATIC BUT WITH PREMIUM QUALITY
With the Trustium BrandSafe guarantee, advertisers can treat your programmatic interface more like a premium direct publisher relationship. No more worries about where their ads are shown, just wide distribution alongside quality content.